CONDITIONS AND TRENDS OF INNOVATIVE DEVELOPMENT RUSSIAN ENVIRONMENTALLY RESPONSIBLE HOTEL SECTOR

Динара Фанилевна Веселова, Альбина Фанисовна Хисамутдинова

Аннотация


The article is devoted to an urgent problem of our time – environmentally responsible production and consumption in the hospitality industry. The modern hotel business is faced with such issues as resource conservation, reducing the negative impact of chemical products, rational waste disposal, and the use of biodegradable materials in daily activities. The article discusses the main areas of work on the introduction of environmentally friendly innovative technologies in the hotel business. The experience of introducing "green" technologies in accommodation facilities in developed countries demonstrates the promise of the principle of environmental and social responsibility of the hotel sector and there is the growing demand for eco-friendly hotel services. The question of how environmental innovations can be incorporated into the realities of the Russian hotel business is analyzed. In the course of writing this article, the programs for environmental certification of accommodation facilities, which are currently operating in Russia, were considered. Comparative characteristics of the main programs are presented, as well as the latest changes introduced by the Economic Union. Comparative characteristics of the Green key and Leaf of Life programs are analyzed. It was revealed that at the moment the development of eco-hotels is often associated with ecotourism (the main means of accommodation is glamping)). The features and conditions of ecolabels types I, II and III are considered. Examples and comparative characteristics of types are given. The classification of environmentally friendly accommodation facilities in Russia is revealed in accordance with the considered eco-labeling. It was found that the demand for eco-hotels in large cities is still growing quite steadily. In the future, it will determine the competitive advantages of city hotels of various levels. Certified hotels meet high environmental standards, are distinguished by a responsible approach to business and make an active contribution to environmental protection. Considering that the problem of responsible use of natural resources and environmental friendliness is becoming more and more popular, the prospects for the development of a truly eco-friendly hotel business are being considered.

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